International fashion marketing dissertation

This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics: Advantages and challenges for MNCs. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth.

International fashion marketing dissertation

There has been much debate about the morality of marketing unhealthy food to children at schools. Is marketing unhealthy food to children at schools ethical, given the obesity problem in children? Marketing and the psychology of persuasion The psychology of persuasion has played a large part in marketing for a very long time.

Indeed, marketing has been in the persuasion business since before the psychology of persuasion, as a field, even existed. Has marketing moved beyond the psychology of persuasion?

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Or will they always be inextricably linked? Marketing across cultures Marketing differs across cultures for various reasons, and some of these differences are striking. How does marketing differ across the world?

What are the main reasons for these differences? Can investigating these reasons help lead to better marketing strategies across the world? Social media as the new marketing channel Traditionally, marketing used various channels, such as print media, to get its message to potential consumers.

With the rise of social media, many people claim that social media is the new channel for marketing. Is social media the new marketing channel? Or are the more traditional marketing channels still holding their own?

Brand loyalty With so much choice available to consumers, brand loyalty becomes a lot more difficult to establish.

International fashion marketing dissertation

How important is brand loyalty in modern marketing? Are there any new ways to improve brand loyalty and retain customers despite the large variety of products available?

Marketing alcohol The marketing of alcohol has long been a controversial issue, especially when it is directed at young people. Does marketing alcohol to young people lead to increased alcohol consumption? If so, does this have a lasting effect on their behaviour? Does packaging still have such a major influence on product sales?

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Or are there other factors that have a larger impact on product sales?Work experience. Getting work experience of any kind in a design studio is important. Experience in retail can also be useful. Contact fashion houses, designers, department and other retail stores and supermarket fashion labels to ask for work experience, and look for opportunities on the websites of fashion companies.

Dissertation proposal presented for MA Marketing Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

If you continue browsing the site, you agree to the use of cookies on this website. Fashion and Culture Dissertation Topics for The importance of the role of trade fairs in international fashion business; Social media marketing for luxury fashion brands; Contemporary issues in fashion marketing; WHY CHOOSE US.

The Master’s dissertation, completed during summer, enables you to deepen your knowledge in a topic of your choice by gathering and analysing data from companies or consumers within an international fashion marketing setting .

An exploratory study of Social media marketing and traditional media in the Irish Fashion Industry. 2 Abstract.

3 examining how international and national fashion trends have changed due to postmodern influences on fashion genres (Mitchell, ) and commercial internationalisation (Kawamura, the dissertation’s theoretical framework. Get Childcare assignment sample written from the expert writers of UK & US.

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International Marketing- Essay Example