Marketing analysis ipod

Reddit Immediately after college dropouts Steve Jobs and Steve Wozniak founded Apple in Aprilthe duo initially sold some circuit boards that they produced inside an unused garage. They subsequently introduced the 8-bit fully functional home computer Apple II in and it eventually became one of the first highly successful commercially produced microcomputers in the market. But the company did not rest alone with designing and manufacturing computers. Apple expanded its product portfolio and successfully emerged as an innovative and influential multinational technology company.

Marketing analysis ipod

How to Write a Summary of an Article? Bokeny Kornel In this report I will analyse the marketing communication activities of the multinational corporation Apple, with great emphasis on the current top-selling products thereof: I will deal with the iPod and the iPhone, since the marketing communication used to promote these products is the most notable.

In its early years, Apple only manufactured computers, but for the sake of greater success, it further expanded to the consumer electronics market. Now inApple is considered to be one of the largest technological corporations in the world by revenue. The iPod is praised for being small but powerful, because of its impressive storage capacity.

The iPhone is the present top-selling product, which is a smart phone combined with a portable media device. It is considered to be an epoch-making technical product by many tech-fans.

The latest product which is the iPad, is a new type of device, unique on the market. Jobs insisted the logo to be in colour to humanize the company.

Marketing analysis ipod

The reason for the vivid colours was to transmit positivity to the customers and to represent the fact that the monitor is capable of reproducing images in colour. The Apple logo was Marketing analysis ipod with a bite so that it would be recognized as an apple rather than a cherry.

Brian Sina Professor Lewis Intro to Marketing 10/15/11 The iPod Takeover: A Marketing Analysis When Apple introduced the iPod they produced something much more than an MP3 player, they produced a machine that had changed the music industry forever. Here is the Marketing mix of iPod which is a subsidiary line of its parent company Apple Inc. It was launched in the year and is associated with timberdesignmag.com is owned, marketed and designed by its owner Apple and is a line of pocket computers and media players. The present article is about the marketing mix strategy analysis of Apple's iPod. Marketing Mix is the basic principle of marketing which has helped us to understand the strategy of any product or brand in 4 perspectives called 4P’s.

Inwith the series of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, almost identical in shape to its previous rainbow logo.

The iPod was a mere mp3 player but through the outstanding marketing communication it became a must-have for portable music device fans. The advertisements showed black silhouettes of dancing people with an iPod in their hands, which stood out because of its white colour.

The vivid background emphasised the figures even more: Later, when the product was released and the advertisement campaign was launched, it proved to be the biggest success in the history of Apple.

Marketing Segmentation

The iPod began to turn up in music videos, in the hands of famous stars. The singer here can be seen listening to a white iPod with white headphones. Apple is known for using a lot of slogans; the most of these were concerning the iPod.

At that time, the iPod had the largest storage capacity on its market. Apple also used some creative, humorous slogans such as: After a lot of complaints about the lack of colour variety, Apple introduced the iPod shuffle in more colours, and a new slogan: The iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand.

Analysts say that the sound quality produced by the iPod is perfect as well. The downloadable music has created a steady flow of capital for Apple. The company has commented that some of its product has screens that break under impact, and the company is replacing all defective items.

This is in addition to problems with early iPods that had faulty batteries, whereby the company offered customers free battery cases. The main complaint was that battery life is insufficient.

There is pressure on Apple to increase the price of its music download file, from the music industry itself. Many of these companies make more money from iTunes i.

Apple has sold about 22 million iPod digital music players and more than million songs though its iTunes music store. The company is determined, but if it gives in to the music producers, it may be perceived as a commercial weakness. Since music phones are becoming more and more popular, the iPod must adapt to the changing market.

According to Steve Jobs the iPod will become smaller and smaller with time. If the iPod does not adapt to the situation, it will surely be forgotten, since the demand for music players without any other special capabilities is falling.

The iPhone Observing the success of the iPod, Apple decided to move on.''A study on marketing strategy of Apple'' December I ''Critical Analysis of using marketing strategies of branding Apple Inc'' Maha H 2. ''A study on marketing strategy of Apple'' December II Declaration I hereby declare that this dissertation is my own original work and is the result of my own investigations.

Here is the SWOT analysis of iPod which is a line of portable media players and multi-purpose pocket computers designed and marketed by Apple Inc. iPod has always been a choice of people who love sleep and smart devices.

This is a portable and lightweight device . Here is the SWOT analysis of iPod which is a line of portable media players and multi-purpose pocket computers designed and marketed by Apple Inc. iPod has always been a choice of people who love sleep and smart devices.

This is a portable and lightweight device which . Within this marketing report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling.

The present article is about the marketing mix strategy analysis of Apple's iPod. Marketing Mix is the basic principle of marketing which has helped us to understand the strategy of any product or brand in 4 perspectives called 4P’s.

Marketing Communication Analysis On Apple Name: Bokeny Kornel In this report I will analyse the marketing communication activities of the multinational corporation Apple, with great emphasis on the current top-selling products thereof: the iPhone, and the iPods.

SWOT Analysis Apple iPod | Marketing Strategy Analysis Case Study Assi