From a little company founded by an undergraduate student at the University of Texas2, Dell Inc.
A company can use the analysis to implement strategy and structure a business model.
Even though sales may suffer in a weakened economic environment, the majority of computer users are middle to upper class individuals and would be likely to still purchase a computer. In a strong economic environment, there will be new customers as lower class individuals experience an increase in disposable income and the upper class will be more likely to purchase a higher quality, more expensive computer.
For these reasons, a strong economic environment is more beneficial than a weak economic environment is detrimental. Consumers are increasingly demanding that companies make an effort to become more sustainable and environmentally friendly. Companies are developing products that reduce the environmental waste of their manufacturing and the waste produced during use of the product.
Technology is changing the way people go about their daily lives. Consumers are constantly seeking the "next big thing" in technology and more recently in social media. The growing relationship between technology i. The Funnel Approach starts with a broad subject, such as the industry itself, and narrows the focus into smaller segments of the broad industry and smaller categories, which affect trends.
The Funnel Approach allows us to analyze the most important sub-sectors of the industry. In this case that sub-sector is personal computers, which are under the demographic of middle to upper class individuals. The sub-sector is then broken down in to specific consumer demands such as processing and internet speed and capabilities.
Finally, the style and social perception i. The current demographic factors represent an opportunity in the industry; the older age groups are becoming increasingly interested in computers and the youngest age groups are consistently using computers in school and therefore are more likely to be a buyer as they age.
This will increase the number of buyers in the market for computers in the future. The political factors in the computer industry also represent an opportunity because there essentially no regulation or oversight specifically for the computer industry.
This allows for freedom of design and production within the industry. Social and cultural influences also present an opportunity in the industry because computers are becoming a part of everyday life for individuals and businesses. As the number of uses for computers expand social media, web-based apps, etc.
The economic factors represent both an opportunity and threat, depending on the strength of the economy. In a strong economy there will be more buyers in the market because individuals will have a higher disposable income, but in a weak economic environment there will be less buyers as a result of lower disposable incomes.
Environmental factors are posing a threat in the industry because of increasing pressure to be more eco-friendly. Technology is more significant threat to the computer industry.
Technological advancements force companies to constantly improve products or create new ones. The development of new technology industries could threaten the computer industry as a whole.Today’s organizations find themselves operating in an environment that is changing faster than ever before.
The process of analyzing the implications of these changes and combined with external micro-environmental factors and internal If the PESTLE analysis identifies factors that require internal changes to your organization, then.
Dell Support Services Support what’s next. Meet the future The future is already here. In today’s rapidly evolving business environment, you need to effectively manage your IT budget, while smartly supporting your ongoing and evolving business Based on a Dell internal analysis of the average number.
The Macro Environment Analysis is the first step of a strategic analysis which in turn kicks off the traditional; strategic planning cycle; it is sometimes referred to as an external analysis, a pest analysis or a pestle analysis.
TREND MICRO TM Deep Discovery Analyzer Trend Micro™ Deep Discovery Analyzer is an open, scalable sandboxing analysis platform that provides on-premise, on-demand analysis of file and URL samples. Dell Case Study - Download as Powerpoint Presentation .ppt), PDF File .pdf), Text File .txt) or view presentation slides online.
Scribd is the world's largest social reading and publishing site. Search Search5/5(2). The Influence of Micro and Macro Environment Components on Trade Companies in Romania Special Issue December substantiate policy objectives marketing.