Known for their exquisite and stylish leather goods Coach STP Women who have tastes in specialty items Target Group Upper class segment of people with a high purchasing power Positioning Making expensive and designer bags affordable all throughout the U. They have artistic craftsmanship of leather goods 2. Perfectly depicted modern design 3.
The Louis Vuitton brand is known for its stylish elegant luxurious bags Louis Vuitton STP Rich working women having a taste for clean cuts n designs in bags and apparels. Louis Vuitton is one of the oldest fashion houses with more than years of history 2. The brand has its presence in most of the large shopping hubs and multi-retail brands of the world 4.
The brand has a clientele including international celebrities 7. Extremely high brand recall and global presence 8. Advertising and marketing using celebrities like sports stars, film stars are effective Weaknesses 1. Fake imitations affects brand reputation and hurt sales Opportunities 1.
The company needs to adopt the current fashion trends to stay in business 2. Louis Vuitton can engage customers online and increase business through ecommerce platforms 3.
Expansion of the brand into emerging economies targeting rich people with affluent lifestyles 4. Fake products all around the world affects the business 2.
Government policies on international trade can slowdown operations 4.SWOT Analysis of Coach, Inc by kasi | SWOT Analysis COACH is the US based leading leather Goods Company, which is involved in the production of handbags for women, luggage, wallets, briefcases, watches, briefcases, footwear and many products for both men and women.
Louis Vuitton SWOT analysis is covered on this page along with USP & competition. It also includes Louis Vuitton's segmentation, targeting & positioning (STP) along with tagline & slogan. I have also observed different types, shapes, sizes and colors of bags, and tried to judge the hidden meanings behind the scene, different perceptions and use values of the bags.
Words and photos by Morgan Taylor..
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